This Digital Marketing training is primarily going to help all those readers who are into marketing and advertising, specifically those who aspire to make a career in Digital Marketing.
Before proceeding with this training, you should have a good understanding of the fundamental concepts of marketing and advertising.
Marketing of products and services through the use of digital technologies, mainly through the internet, including mobile phones and other digital medium falls under the umbrella of digital marketing. This tutorial explains how you can use popular social media platforms such as Facebook, Twitter, LinkedIn, and Google+ to promote your business and create greater awareness about the products and services you offer.
Digital marketing has been around for quite some time but it hasn’t been very well defined. We tend to think that digital marketing encompasses banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow a definition, because digital marketing also includes e-mail, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging. Yes! Digital marketing has a very wide scope.
To clearly define what digital marketing is, it’s sometimes easier to start with what it’s not. For instance, it does not include more traditional forms of marketing such as radio, TV, billboard and print as they do not offer instant feedback and report.
In digital marketing, a reporting and analytics engine can be layered within a campaign which allows the organization or brand to monitor in real-time how a campaign is performing, such as what is being viewed, how often, how long, as well as other actions such as response rates and purchases made.
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The use of digital marketing in the digital era not only allows for brands to market their products and services but also offers online customer support through 24x7 services to make the customer feel supported and valued.
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The use of social media in digital marketing interaction allows brands to receive both positive and negative feedback from their customers as well as determine what media platforms work well for them.
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Digital marketing provides increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs, and websites about their experience with a product or brand.
Not surprisingly, billions of marketing dollars spent on traditional channels is already starting to shift to digital marketing campaigns and this will continue to increase as the Web matures.
DIGITAL MARKETING COURSE CONTENT
- What is Digital Marketing?
- Why Digital Marketing?
- Digital Marketing platforms?
- Digital Marketing Strategy
- Types of Digital Marketing – Organic & Paid
- Digital Marketing VS Traditional Marketing
- How is it different from traditional marketing?
- ROI between Digital and traditional marketing?
- What is a website
- Types of websites?
- Static Website
- Dynamic Website
- E-Commerce Website
- Domain Booking
- Web Hosting Purchase
- Website Architecture
- Keyword Analysis
- Keyword Competition
- What is SEO?
- How do search engines work?
- SEO Tools
- Web position Analysis
- Competition Analysis
- Google Algorithms and Updates
- Title Tag
- Meta Description
- Meta Tags
- Canonical form
- Alt Tag
- Anchor Text
- Header Tag
- Robots.txt
- Xml Sitemap
- Redirections ( 301, 302)
- 403 Forbidden
- 404 File Not Found
- Webmaster
- Google Analytics
- Search Engine Submissions
- Backlink Submission
- Social Bookmarking
- Classified Submissions
- Article Submissions
- Content Marketing
- Image Marketing
- Video Marketing
- Video Strategy
- Event Creations
- Question And Answers
SOCIAL MEDIA OPTIMIZATION (SMO)
- Set-up and usage
- Company profile
- Communities Creations
- Promotions
- Event Creations
- Profile Creations
- Creating groups and pages
- Tips and Guides
- Posts And promotions
- Events Creations
- Video Marketing
- Promotional Techniques
- Integration Techniques
- Set-up and usage
- Tips
- Promoted Tweets
- Video Marketing
- Promotional Techniques
- Integration Techniques
- Analytics
- Profile Creations
- Company Page Creations
- Tips and Guides
- Linkedin posts
- Linkedin promotions
- Linkedin Groups
- Video Marketing
- Promotional Techniques
- Integration Techniques
- Integration Techniques
- Promotional Techniques
SEARCH ENGINE MARKETING (SEM)
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
- Report generation
SOCIAL MEDIA MARKETING (SMM)
- Sing up
- Payments Methods
- Paid Promotion
- Video Ads
- Event Marketing
- Set-up and usage
- Tips
- Promoted Tweets
- Setup Paid Ads
- Linkedin Post promotions
- LinkedIn Paid Campaigns
- What is Affiliate Marketing
- Components of Affiliate Marketing
- Affiliate marketing types
- Affiliate marketing tools
- Earning Techniques
- How Email Marketing Works?
- Types of emails
- What to write
- How to write
- list creation
- Creating e-mailers
- Tracking emailers
- Create Template
- Reporting
- Android Apps
- iPhone Apps
- Marketing Strategies
- Marketing Tips
- Google Partners
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
- Google Analytics
- Social Media Marketing Certification
- Alexa
- VIDIQ
- AddThis
- Pinterest
- MOZ
- Youtube Channel Setup
- How to Rank and Optimize Youtube Videos
- How to get more views and Subscribers
- How to Promote Your Youtube Channel
- How to boost your Business with youtube Channel
- Learn to Edit VideoLearn ways to Make Money from Youtube
- How to Setup youtube Premiere
- Youtube Earning
- Youtube Advertising
ONLINE EARNING TYPES
- Content Marketing
- Video Marketing
Digital Marketing Training Institute
CALL - 8010418160
